Client Resource Management
Website admins could easily create resources with title, description and a linked file (.pdf, .doc, .jpg, etc.) which only logged-in users were able to view and download.
PayPal Payments Integration
For clients-only access, a payment page was created to accept online payments into Dr. Bryson’s PayPal account, withdrawn from PayPal into business checking.
On-site SEO Configuration
To improve search engine ranking, the client’s available content was redrafted for specific search engine queries “clinical psychologist santa monica” and “psychologist santa monica,” without the need for expensive search engine marketing campaigns.
Before WordPress Website
Dr. Bryson relied on word-of-mouth and professional referrals for most of her clients and did not have a web presence except for a local directory listing.
After WordPress Launch
Dr. Bryson was able to update page and service content and manage client resources. Additionally, admins are able to manage client registration and grant specific access to client-only forms and downloads.
Project Result & Deliverables
Dr. Bryson went from having no web presence to being on the 1st page of Google for “clinical psychologist santa monica”, and at the top of the 2nd page of Google for “psychologist santa monica.” This was accomplished organically, with on-site SEO, and without search engine marketing expense.